The explosive growth of sport at all levels has greatly increased the need for management, marketing, and administrative personnel with sport-specific knowledge and expertise. It is currently estimated that sport marketing and management represent a $200 billion industry in this country, and this major provides opportunities for students interested in working in a business related area of sport such as a director of athletics, manager of a sporting arena, owner/director of fitness center or other areas of sport management or administration.

Requirements (120 hours)

General Education (41 hours)

Major (64 hours)

EXSS 150, 211, 218, 244, 355, 350, 451, 488; ECON 102; ACCT 210; FIN 361; MGT 300; MKT 325; LAW 201

Choice of two: 
COMM 211, COMM 221, COMM 231; COMM 251;

Choice of five: 
ACCT 211; FIN 362; LS 350; MGT 430; MKT 330; MKT 370; MKT 490; MKT 492

Electives  (15 hours)